Versatile actor Ryu Jun Yeol has officially become the first Public Relations ambassador of Greenpeace, the international environmental protection organization confirmed Wednesday, April 19.
The “Reply 1988” star, who had been campaigning with the worldwide environmental protection and conservation organization for more than seven years, was appointed as the first PR ambassador for East Asia.
Greenpeace also dropped a campaign video titled “I am a Polar Bear,” which starred and was produced by the actor.
The “I am a Polar Bear” campaign reiterated the severity of the climate crisis. Ryu Jun Yeol served as the voice of polar bears whose existence is endangered due to melting glaciers caused by climate change.
“Now we have to abandon the thought that it is difficult to solve the climate crisis by ourselves. I want to become an environmental activist who works together with Greenpeace to raise awareness and make big changes,” the actor stated.
Greenpeace Deputy Secretary-General for East Asia Cristina San Vicente expressed her gratitude to Ryu Jun Yeol for being part of the campaign. “Thanks to the actor’s creative activities and participation, we were able to inform the public of the seriousness of environmental destruction and bring about positive change through action. thank you,” she said.
Ryu Jun Yeol started collaborating with Greenpeace in 2016, after writing a piece about microplastics. It started his partnership with the organization as the first celebrity from Asia to become a part of the Greenpeace environmental monitoring vessel.
Aside from his duties as Greenpeace East Asia’s PR ambassador, Ryu Jun Yeol also worked on a documentary called “Ryu Jun Yeol and Photographers in School Uniforms” with six high school students. They travelled all over Jeju Island to look for reasons to conserve the environment.
The documentary will air on tvN as part of the Earth Day celebration on April 22.