Something in the Rain continues to be one of South Korea’s most memorable dramas to date. The romantic story of acquaintances turning into lovers is a classic, but the taboos they addressed as secondary storylines, made it stand out. It was also Son Ye-jin’s return to the silver screen after a five-year hiatus. Now, it is getting a remake that people can surely anticipate.
JTBC Studio announced that the romantic series would have an Indian adaptation. On Monday, the company said that ‘Something in the Rain,’ literal title ‘Pretty Noona Buys Me Food,’ will have its remake helmed by India’s leading digital entertainment company Pocket Aces.
Outlook reports that JTBC intends to reach out to Indian viewers in a friendlier manner by creating more suitable adaptations for their entertainment guidelines. JTBC CEO Jung Kyung Moon stated that he’s happy to present this drama as a remake to viewers. This collaboration will serve as an important opportunity for the company to take its first step in India’s market.
India has 1.4 billion viewers and is the world’s largest Bollywood film market. With South Korean entertainment raising its influence, JTBC is creating its first step to enter the vast foreign market.